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News
Media Buying Briefing: How Publicis keeps winning clients without pitches
14+ hour, 18+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
4+ day, 14+ hour ago (1067+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…...
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
2+ week, 4+ hour ago (253+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s…...
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
2+ week, 14+ hour ago (629+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
Dentsu expands and consolidates its commerce and retail media offering under new leadership
2+ week, 5+ day ago (238+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Beth Ann Kaminkow, CEO of Dentsu Americas who also is the holdco’s chief global client officer, explained that Dentsu has the right pieces in place for a concerted commerce…...
OpenAI is sharpening its focus on enterprise advertisers
3+ week, 14+ hour ago (608+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a…...
'Waste in the system': Why Georgia-Pacific is holding out on buying agents
3+ week, 5+ day ago (370+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all....
OpenAI’s ads business hits Europe at the six month mark
3+ week, 5+ day ago (146+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. “This…...
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
3+ week, 6+ day ago (206+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI could…...