14+ hour, 50+ min ago   (1236+ words) Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got…...

14+ hour, 50+ min ago   (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...

3+ day, 21+ hour ago   (526+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while…...

4+ day, 5+ hour ago   (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...

4+ day, 7+ hour ago   (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...

4+ day, 14+ hour ago   (1067+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…...

4+ day, 14+ hour ago   (731+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series → Last week’s remedies ruling in the U.S. Justice…...

6+ day, 14+ hour ago   (870+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and…...

6+ day, 14+ hour ago   (1179+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Early…...

1+ week, 14+ hour ago   (627+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk…...