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News


digiday.com > marketing > as-googles-ad-tech-case-nears-its-end-the-antitrust-fight-moves-to-ai

As Google’s ad tech case nears its end, the antitrust fight moves to AI

14+ hour, 50+ min ago   (1236+ words) Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got…...


digiday.com > media > google-rolls-out-pay-per-use-ai-licensing-program-to-publishers

Google rolls out pay-per-use AI licensing program to publishers

14+ hour, 51+ min ago   (1055+ words) Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large…...


digiday.com > media-buying > google-avoided-yet-another-breakup-now-comes-the-test-of-the-ad-tech-remedies

Google avoided (yet another) breakup... now comes the test of the ad tech remedies

4+ day, 14+ hour ago   (731+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series → Last week’s remedies ruling in the U.S. Justice…...


digiday.com > marketing > ad-tech-briefing-regulatory-storm-cloud-gather-and-scatter-over-big-tech-and-indies-count-the-cost

Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost

6+ day, 14+ hour ago   (1179+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Early…...


digiday.com > media > google-divestiture-is-dead-and-publishers-are-fine-with-that

Google divestiture is dead — and publishers are fine with that

1+ week, 14+ hour ago   (627+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk…...


digiday.com > media-buying > whats-behind-the-latest-decision-to-leave-googles-ad-business-intact

Why Google’s ad business escaped a breakup

1+ week, 4+ day ago   (450+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have…...


digiday.com > podcasts > the-case-for-and-against-turning-off-google-crawlers

The case for and against turning off Google crawlers

2+ week, 6+ day ago   (626+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The…...


digiday.com > marketing > in-graphic-detail-how-ai-search-has-impacted-the-web-traffic-of-over-50-advertisers

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

2+ week, 6+ day ago   (591+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect…...


digiday.com > media > the-iab-is-developing-a-framework-to-tackle-ai-advertising-measurement

The IAB is developing a framework to tackle AI advertising measurement

3+ week, 14+ hour ago   (597+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying…...


digiday.com > media > media-briefing-ads-for-ai-agents-have-a-measurement-problem

Media Briefing: Ads for AI agents have a measurement problem

3+ week, 4+ day ago   (847+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…...